By When

By When is a powerful communication tool that creates a reliable foundation for performance.

A communication without a By When is just chatter (“I will get back to you asap!”). A communication with a clear By When will open the door to a different level of Performance (“I will get back to you by 5pm tomorrow!”).

Once a By When has been delivered the recipient can use it as a reliable building block to build on top of, or use the By When as the moment to follow up. A committed communication with a By When helps keep what needs to get done in reality (e.g. on a calendar).

Consider that a highly effective organization (e.g. high performance) is held together by a highly reliable network of By When’s (i.e. organizational commitments).

Also consider that, as humans, we are fallible. Missing a By When is not in and of itself an issue, but failing to communicate an updated, revised or revoked By When will reliably reduce the organizational performance.